University of Florida


The Hospitality in Business Management specialization program from the University of Florida’s The Department of Tourism, Hospitality and Event Management (THEM) prepares graduates to qualify for high-level positions that require strong analytical skills, management expertise, and in-depth knowledge of environmental and societal considerations related to tourism and recreation.

Professionals working in the tourism and recreation industry seek to build and improve sustainable and profitable travel destinations with clear and concise leadership and management strategies. These professionals possess a unique set of general and specific skills developed to address current and future industry concerns that keep travel destinations, organizations and their surrounding communities financially and environmentally successful.

HBM students will work with real booking and rates data to identify, interpret and simulate revenue management. Software tools like this are found in each course and are developed by UF faculty to meet the needs of the tourism and hospitality industry. Aspiring professionals will benefit from the department’s close connection to major companies in the industry such as Universal Parks & Resorts and The Ritz-Carlton.

Career Opportunities for HBM Graduates:

  • Accommodations Forecasting Manager
  • Area Director of Revenue Management
  • Banquet Manager
  • Corporate Controller
  • Digital and Marketing Analyst
  • Director of Core Business Functions
  • Director of Guest Services
  • Director of Resort Facilities
  • Forecasting Manager
  • General Hotel Manager
  • Global Insights Manager
  • Head of Food and Beverage – Cruise Line
  • Hospitality Sales and Marketing Manager
  • Operations Analyst
  • Operations Manager
  • Planning Analyst

With Gator alumni spanning all 50 states and 135 countries, students can also be confident in having a strong network of professionals with whom they can connect.

Request Information

To learn more about University of Florida’s online Master of Science in Tourism and Recreation Management, Specialization in Hospitality Business Management download a brochure, fill out the fields below or call us at (888) 872-5620 to talk with one of our academic coordinators.

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